Customer Reviews
Boring, boring, boring - By: meregalli walter, 03 Mar 2003 
An extremely boring book. What a pity, the authors said it allin the title & wasted two hundred & something pages just to repeat it. Ok repetita juvant but I ask a little more than this.
Not a single wise hint to pr practitioners. Lots of so called case studies, all squeezedin to testimony the truth of the brilliant book title.
Not a single hint on strategy - apart from "a good pr plan takes time, lot of time". Not to mentiio tactics.
You can live, work & do just as fine without this book.
PR - It is all about the product and its image - By: , 31 Jan 2003 
The Ries' book on PR is an absolute must for ALL the companies out there. The book shows us the reality behind the Advertising empire: an empire that seems to have lost its function, effectiveness & credibility.
"Creativity wins awards, but does it also win sales?" is the question, & the answer follows: " To be effective, advertising doesn't need creativity. It needs credibility", & that is where PR comes into the picture.
The strenght of this book isin the back-up evidence that the Ries bring forward, the simplicity & sincerity.
Companies have to follow their advice: "You can't livein the past. Advertising is no longer fresh & exciting. There's just too much of it.", & start focusing on the future: on PR.
Excellent book!
Thought provoking but over-sells role of PR vs. advertising - By: , 09 Nov 2002 
This has a great title & , like many business books, expands what could have been a 5 page article on this theme into a 200 page plus tome. The authors do a good job of selling the role that PR can havein brand building, but give little practical advice on how to build & execute programmes that create the sort of "buzz" & word-of-mouth they talk about. Also, I was left thinking that the point really is "the rise of WOW products" rather than PR....the iMac, Palm Pilot, new Beetle etc, are just brilliant products that create their own PR.
However, they go OTT on the "death" of advertising, saying it has NO rolein brand building. A flick through the IPA Advertising Works annual book would soon nip this argumentin the bud.
