Customer Reviews
Interesting but pricey - By: Elizabeth Taylor, 07 Jan 2004 
A friend lent me this book & I read it on the plane, & firstly let me state that I am not a salesman. I was quite suprised as I felt that this book was useful for anyone not just a salesperson as it contains with tips on how to approach lifein a sucessful manner. For example there was a chapter on meetings & the question is posed how do you plan for a meeting & the individual replies, I think of all the things that could go wrong. This book however states you should visualise the meetingin a positive way concentrating on the success through considering how it will feel for everyone if it is successful & why? This doesn't sound mind blowing however most people do sit & worry about the pitfuls rather than the positve aspects of any encounter. It certainly made me decide to visualise things positively instead of focusing on the negative.
If you have never read a minute book the format is simple, it starts off with a person who wants to improve something ie. management or sales techniquein a certain way who meets a guru on the subject. This guru starts off with a high level overview of what are the core principles behind their method & then suggests that the narrator meet different people who have benefited from this technique. Each chapter is then the narrator meeting different people all with slightly different aspects of improvement, such as the salesman who has a high percentage of satisfied customers because they always log a follow up call. As per the reviewer above I was quite suprised how it helped me come to conclusions about how I could improve my approach to lifein general through positive thinking, visualisation & taking time to appreciate my own & the other persons objectives. In conclusion, a quick, easy read with some interesting ideas on the other hand the hardback version is extremely expensive per no pages.
This changed the way I viewed life - By: P C HEATLEY, 07 Apr 2003 
This book is really useful to everyone & although as a sales person myself I consider it to be my second bible. It really would be useful to anyone & everyone, as Johnson says, all of us have to sell something, some of the time even if it is ourselves.
It has some great facts to quote & is a quick & interesting read. It even summarises everythingin the book really well on a few charts & lists.
I will be returning to this book again & again for advise on all aspects of life & would definitely recommend it whatever business you are in.
