Customer Reviews
Good Sound Advice - By: Lee Englestone, 18 Dec 2008 
This book has good sound advice for potential entrepreneurs.
It is self promotimgin parts, bigging up his achievements but it also tells you about his bad trading years & the risks of starting out.
One of my better impulse purchases at a train station WH Smith.
-- Lee
Disappointed - By: Michael Cheney, 28 Nov 2008 
I love Peter Jones but I feel this book was a bit of a let-down.
He says that he's never read a business bookin his life & it's clear as day reading his own - the advice is very general & more about "thinking positive" than any business-focus.
This is important (I know this running a million-pound company myself) but I wanted MEAT & got little substance from this.
I read a lot of books & writein margins & highlight stuff that is new, interesting or useful to me. There were only a few occasions I did this with Peter's book.
But - on the plus side - it was his first venture into writing & as he said - he just DID IT. So hats off to him for that.
Waffle - By: Dr Strangelove, 12 Sep 2008 
It's not clear who this book is aimed at. If you have had any experience running a business before, you won't find anything usefulin it to further your success, & if you are just starting out, this is no roadmap to riches of any use.
Both my wife & I run our own businesses, & got this book mainly to see if we could get some sort of insight into the mindset of someone who is patently very sucessful. No such luck. We both independently came to the same conculsion - waffle.
Apart from the lack of substance, it is a dreadfully boring book to read
This seems to me a cynical excercisein cashingin on Jones' public profile to fill hsi already overflowing piggy bank.
Don't bother - I'm sure there are better reads around.
A business instruction manual. Awesome Spok type logic! - By: Ewan J. Smart, 16 Aug 2008 
I am surprised to see so many bad reviews here. This book is thermonuclear! I think that the reason for all the negativity here is that people buy the book expecting some sort of autobiographical story so I can see how they think that this book lacks substance & seems fragmented. Getting a successful business together when you dont have the experience requires advice to give you a head start, that is where this book comes in. Tycoon has quantity & quality of business advice second to none. I started the book by underlining all of the points I needed to remember but gave up as its ALL worth committing to memory & there is so much of it that I will have to read it 2 or 3 times & even then I am sure I will ALWAYS keep it as a reference book. Successful business is not about stories its about logical thought processes, rules & ideas, there is no beating about the bushin this book! My favourite quotes from the book 'imagination is more important than knowledge' & 'improve your imagination just by using it more'. You dont need an MBA you just need this book. This guy is obviously a lot smarter than lots of the people commenting here, thats why they will never understand where Peter is coming from. It's lonely at the top isn't it Peter? Logical Captain.
Buying this book will be one of the wisest investments you will ever make, there is so much to learn from the advice contained within.
Exceptionally Poor - By: L D, 27 Jul 2008 Having read similar Business related books; including those from Richard Branson, Theo Pathetis, Duncan Bannatyne, I had high expectations from Peter Jones, given the Knowledge he displays on Dragon's Den, & as one of, if not the most successful Dragon's. However I have never been more disappointed.
Peter Jones begins his book using the following sentence 'I never really thought I would write a book. I'm not really much of a book worm. Frankly I never seem to have the time to read books'.
Reading just three pages instantly confirms the authenticity of the above; The book is ever so poorly written, & as another reviwer has stated, it certainly does lack substance & it most certainly is very waffly. In addition, there is no definite structure, the use of language varies throughout. Many phrases are infact 'childlike', & it certainly makes you question whether to take any advice seriously.
The bottom line - Don't waste your time, money, or thoughts on this book.
