Customer Reviews
Well Worth The Purchase Price - By: Mr. Paul J. Gullett, 03 Dec 2008 
I always avoided the Dummies titles, but with Adwords that's where I felt I was. This is a superb introduction to the beast that is adwords,in a very readable way, allowing you to follow along & learn the basics & some of the more advanced stuff.
If you are new to adwords, get this.
This book is a must have if you want to understand AdWords - By: Eaton55, 11 Feb 2008 This book is both informative & fun. Howie Jacobson obviously knows Google AdWords inside & out. The layout is logical & the text easy to understand. It is a must have if you want to unleash the potential of Google AdWords to help your businessin the world of eCommerce. If there is something about Google AdWords that you think is unclear or mysterious then this book removes the "mirrors & smoke". I wanted to give it six stars but that wasn't an option. So five stars plus is my rating!
Great Book, Good Knowlege, Great Read - By: D. Carter, 13 Jan 2008 I've read many books on pay per click (ppc) advertising & found book this by far the easiest to read/understand. It's well paced & has the human touch, felt more like a conversion than reading an AdWords manual.
Great book & even comes with a companion site for even more knowledge.
Entertaining as well as Informative - By: CE Hogarth, 10 Oct 2007 Who would have thought it was possible to make a book on Adwords as entertaining as this? Not only does this provide a How-To guide on setting up Google Adwords, it has some very sensible advice on more general marketing aspects. A really useful read for anyone who is getting involved with internet marketing & Adwordsin particular, especially for the first time. Howie Jacobson's tone is encouraging throughout - you know he's used the techniques he's talking about & they worked for him. Best of all, he doesn't take himself too seriously.
There are links to other sources of useful information & tools included, which helps to make sure you'll have the most up-to-date information to hand.
The edition I bought even came with a voucher for Google Adwords although you have to set up a new account to use it.
