Customer Reviews
Genuinely less gassy guide to entrepreneurship - By: Niranjan Waghmare, 05 Jun 2007 
I must be one of the first buyers of this book - ordered it as soon as it appeared on amazon! I have come to admire this genuine, modest & down to earth Lord - Karan Bilimoria for what appears to be a genuine success story of an Indian, who came to Englad 26 years ago for studies & by now has won the hearts & minds of the curry loving Brits with the brand that is COBRA!
While it is writtenin a business biography language, the book is less preachy than some of the other similar books.
It is a matter of time before COBRA stpes out of the Indian restaurants & becomes a regular beerin your local pub.
I highly recommend this book!
Essential reading for aspiring entrepreneurs! - By: Ben Richmond, 21 Feb 2007 Bottled for Business is slightly unusualin that it is part biography & part business guide. However, don't let this put you off as the format works well, with the anecdotes providing great insight into Cobra Beer, one of THE business success stories of the last few decades.
Having studied business at university I had already come across Karan Bilimoria & knew a little about how he started Cobra from scratch. However, the book obviously covers the storyin greater detail, which is good news as it's a genuinely remarkable & inspiring story. Mix into this lots of great business advice - on everything from branding & marketing to raising finance - & you have a thoroughly readable & useful book.
I would highly recommend it to anyone who has aspirations of starting their own business & to anyone who is already running a business!
Less gas, more class - By: London Reviewer, 20 Feb 2007 
I bought this book because it's about a company that I actually quite like & wanted to know more about. A lot of other business books just give you the author's opinions, while others are just corporate histories, & what's nice about this book is that it gives you all of that at once. You get the story of Cobra from the beginning, along with everything that Karan Bilimoria learned along the way. Although I bought it mostly for the corporate history side, there are also a lot of lessons on sales, marketing & financing a business. The style is light & accessible, & the book doesn't suffer from trying to cram too much in. I think it would be a good book for business students & young businesspeople, or just anyone who wants to know a bit more about a cool young company.
